Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Maybelline Sells Well at Dollar General - Happi

What are you searching for?

Sign in
Company News, New Products

Maybelline Sells Well at Dollar General

Brand reports that its outreach is working.

By: Happi Staff

Maybelline New York is everywhere—from the Emmys red carpet to Fashion Week. But according to the company, value shoppers are also a big party of Maybelline, as one of the unique and possibly unexpected retail partnerships the makeup marketer has is with Dollar General stores nationwide.

According to GlobalData Retail, 75% of the US population lives within five minutes of a Dollar General store – making our products easily accessible for any beauty lover!
 
According to Maybelline brand ambassador and celebrity makeup artist Vincent Oquendo, the brand’s cornerstone Great Lash Mascara is still a hit. “This mascara is an absolute classic, and is favorite of mine for a fluffy, clump-free lash!” he said.

The company is also branching out in marketing for Fall 2019. It just named Estelle Chen as its latest face, as reported in Happi.
 

Add us as a preferred source on Google

Get the latest Happi news, insights and analysis in your Google Search and AI experiences.

Add Happi as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Happi Newsletters